REWE Bo-Time
This is a branding advertisement design concept. I really like the "Bo-Time" advertisement that Saatchi & Saatchi created for REWE. It has given me a lot of fun ideas for character and animation design.
Based on the existing brand design, I have redesigned the character Bo for REWE with a cute look. Bo is depicted holding a voucher, sitting in a shopping cart enjoying fine wine, relaxing on a sofa while waiting for high-quality groceries from REWE’s online store. These everyday-life scenarios invite consumers to download the REWE app.
Advertising itself is an art of storytelling. I have a great passion for advertising, and whenever I come across an inspiring ad in my daily life, I recreate it, giving it new life and perspective through reinterpretation.
Software: Cinema 4D, Redshift, Photoshop, Illustrator, After Effect
Work Tasks: Character desgin, Modeling, Rigging, Animation, Rendering
Chatacter design
This is my concept for the character Bo. I envision Bo as REWE's lifestyle influencer, someone relatable to us all.
3D Modeling & Rigging
Bo is a cute and fun claymation character. He is optimistic, cheerful, and loves life and sharing. In the design, I made sure that Bo's body has the softness of clay, with fingers and shoes that can move flexibly.